I’ll preface my forthcoming thoughts for this article by pointing out the silliness of the title – though I didn’t create it. I’ll give credit where credit is due, and that goes to Infinity. Infinity, as you may know, designs automobiles and sport utility vehicles for consumers. What’s silly about this title is the noun usage. In other words, “winter” is treated as a verb instead of a noun. A better way to present the television ad (that features this title) would be as follows: “Be ready for winter.”